Throughout each season SGD was charged with designing promotional posters highlighting the Highroad Sports team’s achievements on the world stage. Each year the poster design was tied to the branding of the team, for which SGD was also responsible. The examples above are part of a full-scale brand development including cycling & casual apparel design, logo evolution, promotional, web, print, media presentations and full-sized vehicle branding. So not only do these posters act as a representation of print design, they also portray SGD’s work in many other areas of design as well.
Print design, as part of a larger project containing:
Website & Web advertising
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