Founded by a small group of MIT grad students, FINsix is the epitome of both high-tech and start up. Their patented technology has allowed them to develop the smallest, lightest and highest performing electronics on the market today.

SGD was charged with developing a logo and identity for the new company at its inception. The logo incorporates key visual elements of their technology and process with an ultra-modern and high tech look. The logo has been applied to many applications, including promotional materials, packaging and laser etched on the products themselves.

The gallery above shows some of the early concepts of the logo and the final product.


Brand Development
Logo Design
Collateral Design: business cards, letterhead, brochure
Poster Design

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