The Prouty is an event of The Friends of Norris Cotton Cancer Center, an organization wholly devoted to raising funds to support the work of Dartmouth-Hitchcock Norris Cotton Cancer Center. Since 2011, SGD has donated our time to design the cycling jersey for the Prouty Ultimate, a two-day double century ride covering much of central and Upper Valley New Hampshire.

The design of the jersey is intended to extend the awareness of the Prouty as a huge source of fundraising by making the event’s brand visible on the road and encourage participants to wear their commemorative jersey throughout the year as a way to extend the reach of the event and, in turn, get more cyclists involved in the event.


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