May 8th, 2009
There’s been a strong cycling theme in a good number of the projects we’ve been working on lately. Here are just the bigger ones that we’ve recently completed.
In addition, there are several new projects in the works. The Inland Inferno Tri Club will be getting a new logo refresh and a new website in the coming months and we’re working on a non-cycling website and logo design for Retail Control Systems (although Dave is an avid cycling/outdoor enthusiast).
It’s been a very busy spring and signs point to it continuing… through the Tour? Stay Tuned.
Capo 2010
Wrapping up the spring/summer 2010 collection with Capo. There are six new designs as well as some returning favorites. Totally new look, new fabrics and technology - all-around an awesome collection that should suit a wide range of Capo fans. Looking forward to hearing some of the feedback. We’ll post some sketches here soon.
Giro 100

It’s the 100th year of the Giro d’Italia this year and we’ve been working with High Road Sports on creating something special for the event. Take a close look at the new jersey on Stage 2, which will be used throughout the three week tour of Italy.
We’ve also done several invites to media events for Columbia-Highroad focused around the Giro.

Boston Performance Coaching
A new kit design for Boston Performance Coaching is now in production. Expected arrival is mid-June.

Team GoGreen
The Sinapore-based Team GoGreen finalized their kit recently and will be moving on to production with Capo in the coming weeks. Here’s the design (below) Look familiar? Tom at GoGreen contacted us a while back now about doing a design for the team. He liked the Sheehan Graphic Design Kit so much, that he wanted me to come up with an adaptation that would work with GoGreen and the team colors (red, black, white). It came out really nice and should match their Pinarellos really nicely… looking forward to seeing this one post-production.

Drummond Custom Cycles
We’ve finally wrapped up the new Drummond Custom Cycles website. The launch is imminent. This is a really nice refresh of their current site, giving the small, yet personal and sophisticated shop the attention it deserves. Dick Drummond is a great guy. If you’re ever in the Enfield, NH area, stop in and check it out…

Tags: Boston Performance Coaching, Capo, clothing design, columbia, custom cycling design, Cycling, Drummond Cycles, giro d'italia, gogreen, Team Columbia High Road, upland sports
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March 29th, 2009
We recently finished this ad for Digital Light & Color’s new release of Picture Window Pro - their flagship photo editing software. We’ve been working with Digital Light & Color for years, creating their packaging, advertisements and website. Their ads frequently appear in photography publications such as PC Photo, Shutterbug, InDesign, Outdoor Photographer and others. Their software is an integral part of the trade of some of the best photographers in the world - often featured in their ads. Look for the new release ad in this month’s edition of PC Photo…

Tags: Digital Light & Color, photo software, photography, Picture Window Pro
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March 29th, 2009
It’s been a while since I’ve made a post here and I wanted to recap on all of the things we’ve been up to around here at Sheehan Graphic Design… it’s been quite a busy late winter/early spring.
Team Columbia - Highroad
Our work with Columbia-Highroad didn’t stop when I left Mallorca from the team camp. In fact, it became more busy with the Tour of California - America’s largest Pro stage race - only weeks away. We worked closely with Highroad’s marketing dept. Ellen and Kristy, as well as owner Bob Stapleton, to develop some new media for the event. This included numerous things, from posters, tents and signage for media events and displays, to disc wheel designs and ‘TechDev’ logo and decal designs for the time trial equipment.
Everything was designed to encapsulate the image that we’d developed with the cycling kit, while streamlining and simplifying the design to better adapt to the many different mediums that Highroad requires. It’s been a fun and challenging process and in hindsight, turned out really well.
It has been great following the team this season where they’ve already had some excellent success with the team racking up the wins in some of the most prestigious races in the world. It’s always great to see your work on the world stage, but cycling is that much more special, as the imagery is so dynamic and the events so emotional that it take our work to another level entirely.
Stay tuned for more from Highroad…. in the meantime, check out the Highroad Sports website for race updates and some great action photos of the team: http://www.highroadsports.com
Capo
Upland Sports Group, the owner of Capo Cycling Apparel has recently released their 2009 Spring/Summer collection. We worked closely with Rob and Gary at Capo to create these designs and it’s great to see them post-production and looking great. From what I hear from Rob and Gary, the reception with customers and shop owners is great - they really like the designs.
It’s always fun working with Capo. They have a great eye for something new and different and they allow me the freedom to explore new ideas. Their high quality fabrics and details really make a huge difference - both in function and in design - producing the best sublimated kits in the industry.
Check out all 7 of the Capo in-line kits (Atlas, Verde, Forza, Ronde, Modena, Stella and Fiora) here: http://uplandsg.com/capo
More Cycling…..
Sticking with the theme, we’re also wrapping up some designs for a new HED Cycling factory kit, a Boston Performance Coaching kit and starting a new design for Team GoGreen in Sinapore. I’ll post some final mockups here soon.
We’re also working on a new website for custom frame builder, Dick Drummond. Check back soon for more updates. His current site is located at: http://www.drummondcycles.com
That’s all for now. I’ll be posting some more on the other projects we’ve been working on next.
Tags: Atlas, Boston Performance Coaching, Capo, cycling kit, Drummond Cycles, Fiora, Forza, HED Cycling, Highroad, Ronde, Stella, Team Columbia, Verde
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January 11th, 2009
Check out the News Feature about the Columbia High Road launch and the new uniform on cyclingnews.com.
Here’s the link: http://www.cyclingnews.com/features.php?id=features/2009/columbia_launch09
Tags: Cycling, highroad sports, Team Columbia High Road, uniform design
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